Dieter Rams, as the creator of the Braun style, is considered one of the most eminent representatives of functionalism.
From the time he first joined the Braun company in 1956, when he was just 24 years old, he worked in the product research and design division. There were 16 designers, all young. Among his leading colleagues were Hans Gugelot and Andreas Hackbarth. Within the company Dieter Rams held various posts of steadily increasing importance: architect and interior designer, product designer, in ’61 head of the design office, then director of design and finally managing director.
He was the artifice of Braun's Good Design, a coherent style for all the firm's electrical appliances and other products.
In years of work he created and oversaw the creation of many objects that are now a part of our everyday lives: the first portable radios: "My favorite projects are small objects", the combination radio-disk player (TP2 1958/60), the hand blender, the calculator and the electric razor.
In the '60s he designed the 606 shelving system and the 620 and 601/601 modular steel chairs for Vitsoe. these models were revived in the '80s in aluminum during his collaboration with De Padova.
For Rams, creating objects has meant giving order and form to the needs of contemporary men and women. "Form has to come after the function. I can't imagine design in any other way. There are pure psychological functions, this is an aspect that creates a poise in pure esthetic."